No more Norman – Norman No Problem
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Who am I?

Over the past 12 years especially approximately 6 years’ IT consulting experience, I have had the opportunity to refine my skill-set and assist some great companies and teams with my best UI/UE practice.

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So, what can you do?
I can visualize a concept, sketch it out as a mockup, incorporate best practice user interface design, and then once the clients are happy with the designs, I can code it as well.

Yeah, you can code?
Sure, I can write the Xhtml, CSS and do some javascript/Jquery implementation. All of the code is consumable by the programmers with minimal changes needed.

Do you understand the visual design or just wire frames?
I can launch Photoshop/Flash/Fireworks etc. build the visual mockup of the proposed design as well.

That’s great, but do you understand the business?
I am trying to understand the business as much as I can and provide user experience proposals before I start to mockup.
Tell me about yourself, what’s your unique character that enlinghten you from others.
I am a humorous, energetic young guy with passion, full of confidence, self-propelled, self-motivated and able to work not only independently but also in conjunction with team members and product groups. I like work under pressure, most importantly, I treasure very much on team spirit.

Work Experience
Principle UI/UX designer
Oracle
2012/6–Present
Responsible for creating, evaluating and modifying prototypes to support evolving hardware and software application development. Support a global engneering team to help them debug front end programs, including ADF, JSF, Js, for product release.

Sr. UI/UX designer
NWN Corporation
March 2008 – July 2012 (4 years 5 months)
Defining, documenting, and communicating end-to-end user experience designs through specifications, use cases, prototypes, storyboards, screen mockups, and interactive demos.

Sr. UI/UX Designer
Perficient
June 2006 – February 2008 (1 year 9 months)Hangzhou, Zhejiang, China – Denver US.
Translating client goals into workable, highly usable designs and delivering great user experience designs to lients.

UI/UE designer
Amazon
June 2005 – July 2006 (1 year 2 months)Beijing City, China
In 2005, Amazon launch its Amazon Fusion project which was about to transfer joyo.com to Amazon style smoothly, including shopping process, as well as order pipeline and so on. I was the only designer in Amazon China team who worked with Seattle Team to make things happen, My job mainly focused on Amazon.cn order pipeline, process design, customer experience analysis and final UI solution. My working efficiency and quality were highly appreciated.

UI designer
CIECC
2002 – 2005 (3 years)
Collecting business requirements from clients and appropriate stakeholders, translating findings into task flows, functional requirements and design specifications. Managing developer team,designers team and web editors to get CIECC CMS renovation smoothly.
Project Experience
Project Description: Identify requirements, developing user model, designing and prototyping UI for interaction, documenting and maintaining UI specifications.
Responsibility: Developed all front-end HTML/CSS3 and some Jquery code. Worked with Business Analysts and Enterprise Analysts in designing advanced user interface screens and functionality.

2011/06–Present�������������������������������������������Ananda
Project Description: This project at Ananda is requiring me to design user interface for a OA system that will help meet their business need.
Responsibility: Developed all front-end HTML/CSS3 and some Jquery code. Worked with Business Analysts and Enterprise Analysts in designing advanced user interface screens and functionality.

2009/01–Present:Mywerx
Project Description: MyWerx is a technology company that develops cloud computing software solutions to optimize copyright ownership identification. MyWerx mission is to make it easy for anyone to know who owns and / or licenses’ a work.
Responsibility: Work with Mywerx CEO to gather and make his vision into specific Web-based application and iphone application.
Feedback from Mywerx CEO:

The site looks great! I am glad we had Norman working with us while on site, it was a big benefit. Hope your trip to see your Mom was a good get away for you Norman. Thank you for staying over a couple days extra to help us hit some of our major goals!! I miss your funny comedy routines.


2008/05–2009/01:ProtoSOA
Development Tools:
Flash/Photoshop/Dreamweaver/CSS/Html
Project Description: ProtoSOA is ComFrame’s pure SOA-enablement framework that uses Web service standards and principles to move organizations toward a true Service-Oriented Architecture. ComFrame created ProtoSOA to solve a common business problem – inflexibility.
Responsibility: Responsible for the look-and-feel, information flow, the visual design, and the html(CSS+DIV+JSF) implementation within the ProtoSOA application.

2007/6–2007/8:Spotzer.com
Project Description: Spotzer is the first global advertising agency dedicated to making high quality
video advertising fast, affordable and highly targeted.
Responsibility: Flash actionscript developer/GUI design

2006/10–2007/6:www.Envysion.com
Project Description: Founded in 2004, Envysion™ Inc. is a Boulder, Colorado-based broadband video company that provides web-based video management solutions. Our video services help businesses with numerous locations improve operations and increase profitability through remote video, integrated with other key business systems. Envysion’s target customers include retail locations, hospitality, telecom, financial services, and other multi-location
businesses.
Responsibility: Work closely with customer and translate customer requirements into visual and functioning innovative design solutions. Design and build Flash prototypes for client presentations.

2006/2–2006/8:Amazon fusion
Project Description: Early 2006, Amazon launched a Amazon fusion plan, to extend his online shopping business in China.
Responsibility: I was the only designer in Amazon China team who worked with Seattle Team, mainly focus on Amazon.cn order pipeline, process design, customer experience analysis and final UI solution. My working efficiency and quality were highly appreciated.

2005/1–2005/3:official website of chinese pop-singer Sunnan
Project Description: Requested by the Sun Nan Agent company, Sun Nan’s website should reflect the young, brisk, active and happy characteristics. Aside from this, since
Sun Nan is native to Dalian the website should also be designed in connection with the ocean.
Responsibility: I took up the task of the entire website design work and finished the creative design of the home page in 3 working days.

2004/1–2004/7:ec.com.cn/ec.cn
Project Description: In 2004, as a important projects of ministray of commerce, ec.com.cn/ec.cn were
taken highly attention by minister and company leaders.
Responsibility: Team lead of information department, taking charge of all website renovation works, including system

development method and woking scheme, communicating with engineers, and designing the whole website pages.

Norman Sheng
UI/UX designer/Frond end developer

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